Why should you optimize your site for search engines? 

Search Engine Optimization allows more users and potential clients to reach your website. 

What does it do? 

When i site undergoes an SEO process it is looked at from a larger scale of what it needs in order to drive more traffic and get your site higher up on the search engine results. For example at Carbon Web we try to SEO our site the best so that when you search web design or marketing solutions we come up over a lot of other companies. 

How Complicated is the process?

The Process of integration does not take very long however, it does take some time with the search engines to see the changes that have been made to the website.